The What
Alden Systems, Inc. specializes in Inventory Management software and services related to Joint Use, Central Office and Municipal Asset Management for power utilities, telecommunications, CATV, counties, cities and municipalities.
The Why
Alden wanted to extend their brand recognition by putting their logo in front of clients at every opportunity possible. Many people in the industry knew of the software they developed, but did not know of the Alden name.
The How
Heygrasshopper designed these custom labeled water bottles to hand out to clients at Alden Headquarters and at tradeshows, putting their logo in the hands of clients and communicating their core values and giving clients an opportunity to connect with Alden on social media.